Monday 10 October 2011

12.As secondary research go to the ‘Channel 4/4music website. Go to the business section and have a look at their breakdown of audiences. Can you apply this to your own video?


An exciting destination of dedicated music programming that boasts specially commissioned pieces with hot new talent. This is going to be our second media product I think we can consider our product will have hot new talent.

 To showcase the best in mainstream music for high street addicts

To give fans the celeb exclusives and juicy gossip

Our video won’t be popular at all without putting it on this channel.

We are the UK's number 1 music channel, beating MTV1 Total and Viva* with a 20.9% average monthly reach (10.1m) for individuals *

It reaches 19.1% of ABC1 adults a month with a ABC1 profile of 32%*

Our audience is female-lead and centred on 16-24s

We feature the latest chart music with exciting 'tabloid' lives

There's massive cross promotion to entice even more viewers

* Infosys/BARB MCH

This channel  is very popular and have our age people for this video. 16-24 Years old.

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