16.Define the key elements you must include in your video to conform to the expectations of the genre you have chosen, the audience you have chosen and what is expected of your video. Make a check list

- beat matching

- very complex produced music videos

- a lot of effects

- XXL costumes: baggy pants, bling-bling (watches, necklaces), basketball shoes, caps

- show their richness (clothes, cars, houses)

-extras: - in most of the videos there are several actors, not just one

- videos mostly take place in big cities or their so called “Ghettos”

- in some videos they show a story as well as the rapper singing

- a lot of close-up shots

  

14-15.

Hate It Or Love It, Voice Over and Lyric bits: Task 14

Although we still do not have permission from Aftermath records, we are keeping up the work:
(Orange indicates lyrics sung by rappers, Blue indicates voice over and Green indicates that Rappers & the main actor shall be present)

[50 Cent]
Ya, let's take em back 
Uh huh

Comin up I was confused my momma kissin a girl 
Confusion occurs comin up in the cold world
Daddy ain't around probably out commitin fel*****
My favorite rapper used to sing ch-check out my melody
I wanna live good, so sh** I sell dope for a fo-finger ring 
one of them gold ropes
nana' told me if I pass could get a sheep skin coat
If I can move a few packs and get the hat, now that'd be dope 
Tossed and turned in my sleep that night
Woke up the next morning niggas done stolen my bike 
Different day same sh**, ain't nothing good in the hood
I'd run away from this bit** and never come back if I could

[Chorus (50 then Game):]
Hate it or love it the underdog's on top
And I'm gone shine homie until my heart stop

Go head' envy me
I'm raps MVP
And I ain't goin nowhere so you can get to know me

Hate it or love it the underdog's on top
And I'm gone shine homie until my heart stop

Go head' envy me
I'm raps MVP
And I ain't goin nowhere so you can get to know me

[Game]
On the grill of my lowrider
Guns on both sides right above the gold wires
I'll fo-five em
Kill a nig** on my song but really do it
Thats the true meaning of a ~ghostwriter~
10 g'z will take ya daughter out of Air Forces 
Believe you me homie i know all bout losses
I'm from Compton where the wrong colors be cautious
One phone call will have ya body dumped in Marcy
I stay strapped like car seats
 Been bangin since my lil nig** Rob got killed for his Barkley's
That's 10 years I told Pooh in 95' I'd kill you if you try me for my Air Max 95s 
Told Banks when i met him imma ride
And if I gotta die rather homicide
I ain't have 50 Cent when my Grandmomma died
Now i'm goin back to Cali with my Jacob on
See how time fly?

[Chorus - 50 Cent]

From the beginnin to the end
Losers lose, winners win
This is real we ain't got to pretend
The cold world that we in
Is full of pressure and pain
Enough of me nigga now listen to Game

[Game]
Used to see 5-0 throw the crack by the bench
Now i'm f***** with ~5-0~ it's all startin to make ~sense~
My moms happy she ain't gotta pay the rent
And she got a red bow on that brand new Benz 
Waitin on Sha Money to land sittin in the Range
Thinkin how they spend 30 million dollars on airplanes
When there's kids starvin
Pac is gone and Brendas still throwin babies in the garbage
I wanna know what's goin on like i hear Marvin
No school books they use that wood to build coffins
Whenever I'm in the booth and i get exhausted
I think what if Marie Banker got that abortion
I love ya Ma'

[Chorus]

[Chorus]

This Picture is a more detailed outline of the first part of the song. Descriptions in black handwriting, Rapper 1 is distinguished with Orange highlighter, Rapper 2 with Pink highlighter, and Boxer (Lead, maybe 2 boxers) with Green highlighter

**/***...= Curses that won't appear in the clean version

13.Research the institutions that might produce, distribute and exhibit your film. Work out how you are going to use this information to influence your video.

Young Money Entertainment http://www.weareyoungmoney.com/index.jsp

Would be perfect institution for our video it has style exactly like we need they have really good rap and hip-hop videos whis are our inspiration videos, so they could relese our product and give their name which will make good promotion for our video and rap star. It is american rap label which was foun by Lil Wayne he is rapper with style we will use in our video. Now it promote and relaese so many famous hip-hop and rap singers like Drake, Nicki Minaj, Tyga and T-pain.

12.As secondary research go to the ‘Channel 4/4music website. Go to the business section and have a look at their breakdown of audiences. Can you apply this to your own video?

An exciting destination of dedicated music programming that boasts specially commissioned pieces with hot new talent. This is going to be our second media product I think we can consider our product will have hot new talent.

 To showcase the best in mainstream music for high street addicts

To give fans the celeb exclusives and juicy gossip

Our video won’t be popular at all without putting it on this channel.

We are the UK's number 1 music channel, beating MTV1 Total and Viva* with a 20.9% average monthly reach (10.1m) for individuals *

It reaches 19.1% of ABC1 adults a month with a ABC1 profile of 32%*

Our audience is female-lead and centred on 16-24s

We feature the latest chart music with exciting 'tabloid' lives

There's massive cross promotion to entice even more viewers

* Infosys/BARB MCH

This channel  is very popular and have our age people for this video. 16-24 Years old.

11.Go to http://www.uktribes.com and http://www.findyourtribe.co.uk and use them to define your perfect audience member. (Have some fun and find out what tribe you are too). Create a complete picture of your audience member, from clothes to the food they eat, music they listen too. You can get a friend to dress up in the appropriate costume and take photos.

As a media company we see everyone as part of our market, but the people who we target specially are Blingers/Street Rats, Townies and Chavs (Terms extracted from UK Tribes). The given definitons of these are:

You are a Street Rat! You’re always out and about, ducking and diving, trying to make a few quid. To do that, there’s a lot of hanging about on park benches, drinking a can of Tesco’s own lager and smoking your last fag – while getting in the face of any innocent bystander that happens to go by. The back of the bus is another hang out – the perfect place to listen to three year old drum’n’bass tunes on your mobile.

You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.

You are a Chav! No one likes you but you don’t care. Why would you when you have a high street to hang about on? Grab a bunch of your mates and put in some mooching time, with a bucket of KFC for company. With your matching uniform of trackie pants, Reebok Classics, and gold jewellery, chav isn’t something you grow out of: this is your tribe forever.

I think that most people who fit in these genres might like Hip-Hop/Rap as the lyrics and the music videos express emotions about the current state of the world and what is happening to them. Also they show the struggles of every day life.
The Blingers are people who are more well off and thereby use their money to promote themselves through nice cars and good lifestyle. We want to attract them as well to our music video and we think their will be a lot of links to each of those 4 genres.

10.Audience research – research why people choose the music they do, whether vidoes make a difference, what attracts people to vidoes and what puts them off. Blog your findings.

http://www.youtube.com/watch?v=L_C3OWaOjdk

9.Look at music video theory (look up Andrew Goodwin on Google) and try and work out whether your video plans and the videos you have studied conform to this theory. Produce a prezi or a mindmap on your findings.

Here is my prezi.
http://prezi.com/jasnndet9xnc/andrew-goodwin/