As a media company we see everyone as part of our market, but the people who we target specially are Blingers/Street Rats, Townies and Chavs (Terms extracted from UK Tribes). The given definitons of these are:
You are a Street Rat! You’re always out and about, ducking and diving, trying to make a few quid. To do that, there’s a lot of hanging about on park benches, drinking a can of Tesco’s own lager and smoking your last fag – while getting in the face of any innocent bystander that happens to go by. The back of the bus is another hang out – the perfect place to listen to three year old drum’n’bass tunes on your mobile.
You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.
You are a Chav! No one likes you but you don’t care. Why would you when you have a high street to hang about on? Grab a bunch of your mates and put in some mooching time, with a bucket of KFC for company. With your matching uniform of trackie pants, Reebok Classics, and gold jewellery, chav isn’t something you grow out of: this is your tribe forever.
I think that most people who fit in these genres might like Hip-Hop/Rap as the lyrics and the music videos express emotions about the current state of the world and what is happening to them. Also they show the struggles of every day life.
The Blingers are people who are more well off and thereby use their money to promote themselves through nice cars and good lifestyle. We want to attract them as well to our music video and we think their will be a lot of links to each of those 4 genres.
You are a Street Rat! You’re always out and about, ducking and diving, trying to make a few quid. To do that, there’s a lot of hanging about on park benches, drinking a can of Tesco’s own lager and smoking your last fag – while getting in the face of any innocent bystander that happens to go by. The back of the bus is another hang out – the perfect place to listen to three year old drum’n’bass tunes on your mobile.
You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.
You are a Chav! No one likes you but you don’t care. Why would you when you have a high street to hang about on? Grab a bunch of your mates and put in some mooching time, with a bucket of KFC for company. With your matching uniform of trackie pants, Reebok Classics, and gold jewellery, chav isn’t something you grow out of: this is your tribe forever.
The Blingers are people who are more well off and thereby use their money to promote themselves through nice cars and good lifestyle. We want to attract them as well to our music video and we think their will be a lot of links to each of those 4 genres.
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