1.
We tried to stick to the plan as good as possible. We chose to keep the title and the release date in the same font as seen on the Digipak. Furthermore, we decided to put quotes in a normal font so it easier to read and taken more seriously. "A-Cross Media presents" is also designed differently in order to differentiate it from the rest of the advert. We have "americanised" the date to bring it closer to the original.
In general we created a real hip hop video atmosphere we have two really good rap lip readers and in actors.
We have made a lot of shots which are similar to real media products.
For example on first picture you can see a shoot of singer standing next to the wall the view is from the side a shot like this was made in a lot of real rappers videos for example you can see this shot in 50 cents music videos.
On the second picture you see shot from down which makes the view of a person bigger higher and greater usually used in sport especially in running videos.
On third shot our two rappers are sitting on the stairs this shot was in the real Hate it or love it video.
On forth slide mid shot of our rapper sitting on the coach like a king Kanye West used a lot of shots like this.
On fifth picture is a shot of the main hero riding a bike in black and white it is usually used in motivational sport videos.
On sixth shot we again can see something what would be in real media product about sport pull up from high angle also in black and white.
On seventh shot we can see rapper sitting on the bench outdoors alone usually can see such a shot in any media product even if a person just speaking not necessarily rapping.
On eighth picture we can see the shadow boxing usually in movies about trainings of fighters.
On the last shot there shading out and end of our video.
2.
This is the Advert for the "Hate It Or Love It" Digipak.
The official advert.
Revising the Plan
3.
After developing our music video, the digipak and the advert we received great feedback from classmates and people outside of school. The internet has greatly added to this step as we were able to post it on Facebook, YouTube and send it via email.
General Feedback
The feedback received over Facebook and email was that they generally liked the final draft better than the first, with the errors corrected and the montage and lip-sync in place. Furthermore, they saw that the story line has been improved through the montage and the good usage of black & white to differentiate the past with the present.
In addition, the sound was finally clean which many viewers enjoyed as their is no clean version of the song on iTunes or elsewhere in a similar quality as this video. Having cleared out the sound and reduced the amount of long takes was also very pleasing for our management team.
Particularly actors performance went up. Although we miss working with Varun Frei, we had to take on Oluseyi Petinrin on board as Varun wasn't able to perform anymore as our timetables intervened with his.
On the other hand, we also had some negative feedback. Some said that there is a too defined line between the story and the rappers without them affecting each other. Also the long takes we left in the middle of the video were not very popular.
Overall though I think the critics accepted the video as a quite good piece of a media production. By introducing various new elements the average viewer said that it was a great improvement from the last video.
YouTube Feedback
So far we have 21 views from the United Kingdom and 1 from Austria. Furthermore, we achieved to appeal to a younger male audience as 81% of the viewers were male and 69.5% between the age of 13 and 17. YouTube has also made us realize that when we used longer takes the retention fell down by a quite high percentage. I have spotted in several Hype Williams clips that he makes shots last for around 5 seconds until switching to the next in order to keep interest high.
I think after a while we will receive more views, not just from the UK but also from the USA and our home countries: Austria, Germany and Russia.
Feedback from Class members
A little YouTube video about "Hate It Or Love It".
General Feedback
The feedback received over Facebook and email was that they generally liked the final draft better than the first, with the errors corrected and the montage and lip-sync in place. Furthermore, they saw that the story line has been improved through the montage and the good usage of black & white to differentiate the past with the present.
In addition, the sound was finally clean which many viewers enjoyed as their is no clean version of the song on iTunes or elsewhere in a similar quality as this video. Having cleared out the sound and reduced the amount of long takes was also very pleasing for our management team.
Particularly actors performance went up. Although we miss working with Varun Frei, we had to take on Oluseyi Petinrin on board as Varun wasn't able to perform anymore as our timetables intervened with his.
On the other hand, we also had some negative feedback. Some said that there is a too defined line between the story and the rappers without them affecting each other. Also the long takes we left in the middle of the video were not very popular.
Overall though I think the critics accepted the video as a quite good piece of a media production. By introducing various new elements the average viewer said that it was a great improvement from the last video.
YouTube Feedback
So far we have 21 views from the United Kingdom and 1 from Austria. Furthermore, we achieved to appeal to a younger male audience as 81% of the viewers were male and 69.5% between the age of 13 and 17. YouTube has also made us realize that when we used longer takes the retention fell down by a quite high percentage. I have spotted in several Hype Williams clips that he makes shots last for around 5 seconds until switching to the next in order to keep interest high.
I think after a while we will receive more views, not just from the UK but also from the USA and our home countries: Austria, Germany and Russia.
Feedback from Class members
A little YouTube video about "Hate It Or Love It".
No comments:
Post a Comment