1.                  Investigate how musicians promote themselves.  Text and image is very important to the branding of the artist, pick an artist (it can be the one you have used for the video, or someone similar) and analyse the marketing campaign for their latest release, look at choice of font, colour and image and what they all connote. (This bit of research is important for both ancillary tasks.)

Nowadays there are so many rappers and hip hop signers which need to do something to stand out from the crowed to promote them to become more popular. There are a lot of different ways to promote you in our century the most useful and efficient way is promoting via internet creating YouTube channels and has blogs in twitter or Facebook make videos with invitation to yours events and so on. 50 cent for example became so popular in the twitter that it helped him to earn 8 million on shares he just promoted them on his twitter. There are some TV adverts where you don’t know who promotes whom for example this promotion with Maywayther Tyson and 50 cent. There are ex world boxing champion new box champion and a very famous rapper what can lead to success of any product they will promote.

                                                          http://www.youtube.com/watch?v=dt4OVWavQiA

2.
In order to decide which fonts to choose from we orientated us with the actual Digipak cover of "Hate It Or Love it" Here are some examples of possible fonts that we might use on our Digipak:

Hate It Or Love It
Hate it or Love it
Hate It Or Love It
Hate It Or Love It
When searching the font we identified certain criteria which we had to follow if we want to create a similar Digipak such as the original:

Utilize stereotypical music genre ideas: Font has to 'look' like graffiti, Rapper's name has to be on the cover.

Stick to the setting as a background and as a font: The font has to look luxurious if the rapper promotes the 'bling' movement.

3. Print advert is one of the oldest ways of promotion; most of our grandparents use and accept only this way of promotion. This advertising use printed media such as a magazine, newspaper. I think it is very important that old and the most easy and cheap way of promotion should stay and it is one way of promotion which is the most healthiest you don’t look at the screen you just see it in somewhere and you know about the product there is economy of time as well nowadays it is very important.Research the difference between digipaks and CD cases. Discuss why you think there is more value put on a digipak. You will need to design a 6 panelled case. Come up with a list of things you are going to need to include in your promotional package. When analysing the differences of Digipaks and CD "Jewel" cases, we came up with the following definitions of these two different types of CD save keeping: The Digipak - It consists of a card stock outer binding or a gate-fold paperboard, and with 1 or more plastic trays, able to hold CD's and DVD's. Digipaks became immensely popular with record labels and artists in the early 2000s. They were the first 'real' alternative to the CD "Jewel" cases. Pros Hub or "Soft Spot" instead of hard plastic. More value as it is an appealing case and storage space which perfectly fits to the genre and the artist of the specific music. Might be more information involved than with A CD case. More stability compared to CD cases. More room for creativity and diversification from the artists. Cons Most likely to be more expensive than CD "Jewel" cases. Take up more space. Hard to repair as it is almost unable to replace the Digipak. More damage through water. The CD "Jewel" Case - The Three-piece plastic case was first introduced in 1982. Its origins, according to Philips, comes from reflecting high quality compared to early attempts. Designed by Peter Doodson, it was found 'virtually perfect', therefore being called "Jewel" case. Doodson though said that as he used "specified polished ribs as they pick up the light and shine" the case was praised because of the appearance. Pros Less to no damage made through water as it consists entirely of plastic. Possibly cheaper. Easier to store as it is smaller than the Digipak. Easier to repair/replace through the use of other CD cases. CD cases snap shut, therefore the CD is less likely to slip of the hub and fall, creating more damage. Cons The case is hinged on two arms, therefore making it easy to break. Less information than on the Digipack. Less freedom and creativity from the artists as the size is much smaller. Therefore we can see that there is more value and time spent on creating Digipaks as these aren't as easily replaceable and the artwork is part of it, instead of being loose paper. When creating our own Digipak, we have to include the six following things: Powerful and appealing artwork that attracts possible consumers Information concerning the music. Several frames to complement the amount of information and CD's that have to be included. The artists and their names have to be included on the front, as this is used throughout the genre. Lyrics of the songs Small Quotes, Biographies or anything related to the Digipak from the artists.

4.

An example of how a star image is used to promote a band to be consumed is through the real world of media with artists such as 50 Cent. Usually the star is always on the front of the digipak to show/promote him. In Hip-Hop videos  there are mostly mid shots of the rappers in front of nice cars, in their ghettos or just in black and white showing their  muscles and weapons. With their star image the digipak/cd might be selled more, because the customer sees the case with the musician on the front and wants to buy it, as all musician are kind of idols to the people, especially the youth. Most of the times the main photo already describes what the songs/the album is all about. For example in the single album to „Hate It Or Love It“ by 50 Cent & The Game, The Game stands in front of a car in compton,which basically describes the lyrics already.

The rules for our photo:

-          rappers in the frontground of the picture

-          picture in black/white

-          rappers have to look arrogant and aggressive

-          in the background kind of telling the story

5.
In this task we were asked to re-create a digipak with the use of Adobe Photoshop. These are the results:

This is the front of the Digipak we have tried to copy via Photoshop. On the left is the copy, on the right the original.

The back of the Ministry of Sound Digipak. On the left the copy and the right the original. Mrs Black has allowed us to cut down to only two cds. The original is a bit overlighted, probably because of the flash settings of the camera.

6.   Investigate the how the sales of CDs have changed in the last five years.  Look at how artists are now making most of their money.

Day to day it is becoming harder and harder to sell a CD it is easier cheaper and in most of the time available for free in internet. Nowadays artists don’t earn that much money like they were earning before for selling CDs they don’t now actually earn a lot of money for selling their albums on iTunes as well almost everybody prefer to use pirate web pages and download all music for free.  But artists are still earning money for singing on concerts private parties and they also get paid for taking part in TV shows promotions and even sometimes taking part in the movies.For the sixth consecutive year in the UK, the sales of CD's and albums have been falling as seen from a study of the British Recorded Music Industry (BPI). But the question remains: How did the popular product first introduced in the 1980's enter it's stage of decline?

As in the age of convergence that we are in at the moment, the internet and comfortableness have been brought together. Online Data bases such as iTunes and various P2P servers now make it possible for the consumer to download the wished song or album with one small click. No more running into music shops, one might exaggerate the situation, but indeed, CD sales are still very high. Artists are still trying to earn their money through sales, but now they can sell their products to a much larger market virtually. The problem of piracy does still remain, but nowadays it is far easier to make a larger profit as so many people own a personal computer or laptop with an internet connection. Furthermore the artists create revenue through diversifying and taking on different jobs in the media, such as acting, etc.

Moreover sales of physical singles also have fallen from 2.5 million to 1.9 million in 201


7.

This is our Digipak Flat Plan. Drawings by Lukas Kreimeier and Max Proksch.

• Front: This page of the Digipak will show both of our rappers in the foreground, looking arrogant and showing off while we see our "Underdog" Boxer running on the street in the background. This has a similarity with the actual album of "Hate It Or Love It", were The Game leans on a lowrider, therefore he is in the front and the story in the background.
• Back: We decided to use the same road and the same position of the Boxer running as this gives a nice 360* Degrees feel to it.
• Backside of the Front: This will show the lyrics of the song.
• Plastic tray spot/1st & 2nd layer: These will view snapshots from our music video. Partly they will be in B&W.

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*With 360° we meant another view of the shot from behind.