Task 23.Plan and collect all props and costumes.

We have planned and collected all props and costumes which we belive are perfect in our music video. Our singers have a rap-hip hop style costumes wide jeans caps and so on. Our main hero in a video has simple sport costume. We also got some props for the movie like gym where main action is going also skipping rope and of course camera.

22.Cast your film and take casting shots. Blog your reasons for casting.

We have chosen two actors which re perfect on the roles of rappers they both love rap, hip hop and basketball. They are both friends like 50 cent and dr DRE in the video they can act like them perfectly especially if considure that one of them looks like real copy of Curtis Jackson (50 cent). We belive they will do great job in our movie. 

21.Plan locations and take location shots. Blog your reasons for choosing these locations. Seek permission if needed.

Animated Storyboard: Task 18, 19 with a Remake of Task 14

Attached you find a video of our animated storyboard. It includes B&W effect, slow motion, eye line match, fade to white and bokah(of couse in the final version.) Enjoy! Editing: Max Proksch and Lukas Kreimeier. Photography: Nikita Konyaev.

http://www.youtube.com/watch?v=C3eKq1oXe8A&feature=player_embedded

17.Create a story arc for the whole of your video; write a brief synopsis

This is a brief synopsis of our storyline:

At first we see a person working out and taking a break. the music starts to kick in and the scene changes to the rapper who starts off the song...
Our Music Video shows the struggle of an upcoming boxer (our underdog) who works hard in order to achieve success in boxing. The training scenes will be in black and white, a way to intensify the scene, while the rapper will most likely be shown in colour. This will create a sort of past to present effect. The song and the clip will come to a conclusion at the end.

An extra task: Stop Motion

This video is made with stop motion and our top actors: Anna and Paul! The music is an extract "Hustler" by Simian Mobile Disco, all rights belong to the artist.

http://www.youtube.com/watch?v=QErk63xo7no

16.Define the key elements you must include in your video to conform to the expectations of the genre you have chosen, the audience you have chosen and what is expected of your video. Make a check list

- beat matching

- very complex produced music videos

- a lot of effects

- XXL costumes: baggy pants, bling-bling (watches, necklaces), basketball shoes, caps

- show their richness (clothes, cars, houses)

-extras: - in most of the videos there are several actors, not just one

- videos mostly take place in big cities or their so called “Ghettos”

- in some videos they show a story as well as the rapper singing

- a lot of close-up shots

  

14-15.

Hate It Or Love It, Voice Over and Lyric bits: Task 14

Although we still do not have permission from Aftermath records, we are keeping up the work:
(Orange indicates lyrics sung by rappers, Blue indicates voice over and Green indicates that Rappers & the main actor shall be present)

[50 Cent]
Ya, let's take em back 
Uh huh

Comin up I was confused my momma kissin a girl 
Confusion occurs comin up in the cold world
Daddy ain't around probably out commitin fel*****
My favorite rapper used to sing ch-check out my melody
I wanna live good, so sh** I sell dope for a fo-finger ring 
one of them gold ropes
nana' told me if I pass could get a sheep skin coat
If I can move a few packs and get the hat, now that'd be dope 
Tossed and turned in my sleep that night
Woke up the next morning niggas done stolen my bike 
Different day same sh**, ain't nothing good in the hood
I'd run away from this bit** and never come back if I could

[Chorus (50 then Game):]
Hate it or love it the underdog's on top
And I'm gone shine homie until my heart stop

Go head' envy me
I'm raps MVP
And I ain't goin nowhere so you can get to know me

Hate it or love it the underdog's on top
And I'm gone shine homie until my heart stop

Go head' envy me
I'm raps MVP
And I ain't goin nowhere so you can get to know me

[Game]
On the grill of my lowrider
Guns on both sides right above the gold wires
I'll fo-five em
Kill a nig** on my song but really do it
Thats the true meaning of a ~ghostwriter~
10 g'z will take ya daughter out of Air Forces 
Believe you me homie i know all bout losses
I'm from Compton where the wrong colors be cautious
One phone call will have ya body dumped in Marcy
I stay strapped like car seats
 Been bangin since my lil nig** Rob got killed for his Barkley's
That's 10 years I told Pooh in 95' I'd kill you if you try me for my Air Max 95s 
Told Banks when i met him imma ride
And if I gotta die rather homicide
I ain't have 50 Cent when my Grandmomma died
Now i'm goin back to Cali with my Jacob on
See how time fly?

[Chorus - 50 Cent]

From the beginnin to the end
Losers lose, winners win
This is real we ain't got to pretend
The cold world that we in
Is full of pressure and pain
Enough of me nigga now listen to Game

[Game]
Used to see 5-0 throw the crack by the bench
Now i'm f***** with ~5-0~ it's all startin to make ~sense~
My moms happy she ain't gotta pay the rent
And she got a red bow on that brand new Benz 
Waitin on Sha Money to land sittin in the Range
Thinkin how they spend 30 million dollars on airplanes
When there's kids starvin
Pac is gone and Brendas still throwin babies in the garbage
I wanna know what's goin on like i hear Marvin
No school books they use that wood to build coffins
Whenever I'm in the booth and i get exhausted
I think what if Marie Banker got that abortion
I love ya Ma'

[Chorus]

[Chorus]

This Picture is a more detailed outline of the first part of the song. Descriptions in black handwriting, Rapper 1 is distinguished with Orange highlighter, Rapper 2 with Pink highlighter, and Boxer (Lead, maybe 2 boxers) with Green highlighter

**/***...= Curses that won't appear in the clean version

13.Research the institutions that might produce, distribute and exhibit your film. Work out how you are going to use this information to influence your video.

Young Money Entertainment http://www.weareyoungmoney.com/index.jsp

Would be perfect institution for our video it has style exactly like we need they have really good rap and hip-hop videos whis are our inspiration videos, so they could relese our product and give their name which will make good promotion for our video and rap star. It is american rap label which was foun by Lil Wayne he is rapper with style we will use in our video. Now it promote and relaese so many famous hip-hop and rap singers like Drake, Nicki Minaj, Tyga and T-pain.

12.As secondary research go to the ‘Channel 4/4music website. Go to the business section and have a look at their breakdown of audiences. Can you apply this to your own video?

An exciting destination of dedicated music programming that boasts specially commissioned pieces with hot new talent. This is going to be our second media product I think we can consider our product will have hot new talent.

 To showcase the best in mainstream music for high street addicts

To give fans the celeb exclusives and juicy gossip

Our video won’t be popular at all without putting it on this channel.

We are the UK's number 1 music channel, beating MTV1 Total and Viva* with a 20.9% average monthly reach (10.1m) for individuals *

It reaches 19.1% of ABC1 adults a month with a ABC1 profile of 32%*

Our audience is female-lead and centred on 16-24s

We feature the latest chart music with exciting 'tabloid' lives

There's massive cross promotion to entice even more viewers

* Infosys/BARB MCH

This channel  is very popular and have our age people for this video. 16-24 Years old.

11.Go to http://www.uktribes.com and http://www.findyourtribe.co.uk and use them to define your perfect audience member. (Have some fun and find out what tribe you are too). Create a complete picture of your audience member, from clothes to the food they eat, music they listen too. You can get a friend to dress up in the appropriate costume and take photos.

As a media company we see everyone as part of our market, but the people who we target specially are Blingers/Street Rats, Townies and Chavs (Terms extracted from UK Tribes). The given definitons of these are:

You are a Street Rat! You’re always out and about, ducking and diving, trying to make a few quid. To do that, there’s a lot of hanging about on park benches, drinking a can of Tesco’s own lager and smoking your last fag – while getting in the face of any innocent bystander that happens to go by. The back of the bus is another hang out – the perfect place to listen to three year old drum’n’bass tunes on your mobile.

You are a Townie! Your job might be a bit boring but it brings home the bacon and helps you save up for those two weeks away to Spain. Your weekends are set in stone – trip to the shops in town, buy yourself something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music. Keep it straight, you say.

You are a Chav! No one likes you but you don’t care. Why would you when you have a high street to hang about on? Grab a bunch of your mates and put in some mooching time, with a bucket of KFC for company. With your matching uniform of trackie pants, Reebok Classics, and gold jewellery, chav isn’t something you grow out of: this is your tribe forever.

I think that most people who fit in these genres might like Hip-Hop/Rap as the lyrics and the music videos express emotions about the current state of the world and what is happening to them. Also they show the struggles of every day life.
The Blingers are people who are more well off and thereby use their money to promote themselves through nice cars and good lifestyle. We want to attract them as well to our music video and we think their will be a lot of links to each of those 4 genres.

10.Audience research – research why people choose the music they do, whether vidoes make a difference, what attracts people to vidoes and what puts them off. Blog your findings.

http://www.youtube.com/watch?v=L_C3OWaOjdk

9.Look at music video theory (look up Andrew Goodwin on Google) and try and work out whether your video plans and the videos you have studied conform to this theory. Produce a prezi or a mindmap on your findings.

Here is my prezi.
http://prezi.com/jasnndet9xnc/andrew-goodwin/

8.Create a mood board, either hard copy (scan or photograph it and upload it to your blog), or as a Wix site Write a short entry on why you have used what you have on the board.

7.Pick another video from the genre and choose the 9 key screen shots from it (see www.artofthetitle.com for inspiration). Annotate the 9 shots describing why they are the key shots and what you can take from them as inspiration.

http://www.youtube.com/watch?v=WoLVWvqEwzs

1. We can see the opponent of Rocky for whom he is prepairing, that is why I think this shot is important in the start.

2.This shows how hard Rocky is training.

3.I chose again shot wiyh the opponent to show that he trains very hard as well.

4.The classic shot of The Rocky movie where he uses meat as punching bag.

5.And where he punches simple punching bag as well.

6.I chose this one to show how everybody is worried about him and try to help.

7.This shot shows how he drinks fresh eggs it represents how good is power of will to win.

8.That is classic wallpaper of the movie so I couldnt just not to put it.

9.Here it shows for what he trained.

6.Research similar videos to the one you want to create. Each member of the group should do a full textual analysis of at least 2 videos (cinematography, editing, sound and mise-en-scene).

http://www.youtube.com/watch?v=DP3MFBzMH2o

At the start we hear rocky classic theme as a sound bridge, our main charecter is running in the place where trains goes, towards the camera then he runs by and camera is moving towards his back. Than his running moving to a small, but crowdy street he continues to run towards the camera and camera is moving backwards it is mid shot, then they show it as a close up. than he runs on the simple road the same like on the street (mid shot after close up. In next shot we can see him punching a speed bag (close up). Than doing push ups on one hand mid shot. After coach strikes rocky wih medicine ball on his abs (mid shot), then he does crunches (mid shot). On next shot he hits cows meat as a punching bag (mid shot) after they show again shot where he does push ups mid shot and than close up, than he finishes push up he spekes with his coach (shot/reverse shot). On the next shot he runs on the road next to the sea (far shot). Than he runs on stairs (360) camera moves around showing his back (mid shot) than it moves to his front (mid shot). Than camera moves up towars him and shows his close up in slow motion.

6.Research similar videos to the one you want to create. Each member of the group should do a full textual analysis of at least 2 videos (cinematography, editing, sound and mise-en-scene).

At first we can see a close up of a main charecter that woke up under the bridge oudors. He wears really old dirty clothes and in his hands is jar probably full of coins ,he sleeps outdoors so we understand that our main character is homeless here starts depressing music as sound bridge which is going to play all over the video. Next scene he is in uderground watching at the girl shot/reverse shot. Than he steals soap from the small shop match on action. In the next shot he washes his t shirt than he goes in a building where is low key lightig there is a boxing ring with a huge coach in it. Our main charecter gives his jar full of coins to this coach close up than coach answer with giving him boxing clothes so without words you can understand he just paid for traning. They started to train coach was showing him boxing moves mid shots. He was doing push ups. And stood on punching bag. After he just felt asleep outdoors. Next morning he is looking for money he is working as a gardener with imigrants mid shots then he gets some money (close up). He brings them to the coach, and train again. Skipping,punching bag (mid shots) . Than it shows close up of hiss gold cross and he sells it mid shot, he gets money close up. And then we see how hee trains again. Afterwards we can see he gives his blood match on action , mid shot gets money and train again. Many midshots with traning, sleeping, training. Than he takes a part in street fight midshots earns some money, shows training again. After he is preing in the middle of the church shows his las trainings an then shows how he goes in boxing robe on a fight. Then there is reverse shot of the city and mid shot of the back of our main character. The last shot he stays in the pofessional boxing with croud around before the proffesional fight.

5.Find out who owns the copyright of the song you have chosen and find an email address or postal address for them or their management. Write a letter seeking permission to use the track. Put a copy of this letter on your blog.

Aftermath

3.Send the URL of your blog to Mrs B, so she can put it on www.mrsblacksmedia2.wordpress.com

http://www.youtube.com/watch?v=BuMBmK5uksg

Rap genre. Rap music videos usually shows eather really rich people with a lot of money with flashy thing like cars and watches, or really poor people with strong will to escape from such life and earn some money or it could be gansta video with weapons and shooting. We chose video with charecter with strong power of will to get something from his life.

2.Create your blog on either www.blogger.com, www.wordpress.com or www.tumblr.com

http://a-cross.blogspot.com/

1.Choose who (if anyone) you are going to work with and name your production company, design a logo for your production company

Nikita Konyaev
Lukas Kreimeier
Max Proksch

Our production name is 'A-Cross Media'

LOGO